Make confident pricing and inventory decisions.
When creators showcase your book on TikTok, some viewers buy through TikTok Shop (tracked above). But many viewers head to Amazon instead - buying the same book they just discovered on TikTok.
These Amazon purchases are caused by TikTok exposure and discovery, but they're invisible in your TikTok metrics. This "spillover effect" means your actual earnings directly attributable to TikTok are higher than the calculator shows.
Understanding this helps you make smarter decisions about inventory, pricing, and creator investments.
Want to see your true TikTok impact? Estimate your total earnings below – including Amazon spillover sales invisible in TikTok metrics.
Remember: These projections are estimates, not guaranteed results.